At Southwestern Academy, accessible from https://southwesternacademy.edu, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Southwestern Academy and how we use it.

Southwestern Academy (“we” or the “Company”) respects your privacy and we are committed to protecting it through our compliance with this Policy. This Policy describes the types of information we may collect from you or that you may provide when you visit the website southwesternacademy.edu (our “Website”), and our practices for collecting, using, maintaining, protecting and disclosing that information. We may refer to our Website and any Application cumulatively as our “Platform.”

This Policy applies to any information that we collect on the Platform, including any information in any emails, posts, texts and other electronic messages between you and the Platform and any information about you transferred to the Platform from other websites. This Policy also applies to any related information that we collect about you offline but that will be processed by automated means using the Platform. This Policy does not apply to any other information that we collect by any means.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you can choose not to use our Platform. By accessing or using our Platform, you agree to this Policy. This Policy may change from time to time. Your continued use of the Platform after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT

We may collect several types of information from and about users of our Platform, including information by which you may be personally identified, such as your name, postal address, email address, telephone number and photograph. In addition, if we sell any goods or services on our Platform, we may collect information required for the payment for goods or services, including credit card numbers, security codes and other financial information. All of this information is cumulatively referred to in this Policy as “Personal Information.”

The information we collect on or through our Platform may include information that you provide by registering to use our Platform, using our services, posting material, requesting further services or reporting a problem with our Platform. We will also retain records and copies of your correspondence (including email addresses), if you contact us.

As you navigate through and interact with our Platform, we may automatically collect certain traffic data and usage information to help us manage our content and improve your use of the Platform. This may include information about your equipment, your IP address and your browsing actions and patterns when you visit our Platform, including the referring and exit pages. The technologies that we use for this automatic data collection may include cookies that are stored on your computer, small embedded electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) and other types of embedded code on the Platform that permit us to count users and obtain other related Platform statistics (for example, recording the popularity of certain Platform content and verifying system and server integrity).

You also may provide information to be posted, published or displayed on public areas of the Platform, or transmitted to other users of the Platform or third parties, including information, feedback and comments (collectively, “User Contributions”). Your User Contributions are posted on the Platform and transmitted to others at your own risk. We cannot control the actions of other users of the Platform with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

We may obtain Personal Information and other data from integrated third-party applications, programs and/or devices that you may elect to use in connection with the Platform (“Programs”). You should review the third-party privacy policies applicable to information transferred to us from Programs, since they may allow different or broader uses of that information than would be permitted by our Policy.

LEGAL BASIS FOR PROCESSING

We have the legal right to use your Personal Information in the ways described in this Privacy Policy based on your consent, or on the need to use the Personal Information to provide you with goods or services that you request, or for the legitimate purposes of furthering our existing relationship with you or preventing fraud. Accordingly, you have a contractual rather than a statutory obligation to provide such information. If you do not provide such information, you may be unable to use our Platform and we may be unable to provide any goods or services that you request.

HOW WE USE YOUR INFORMATION

We use information that we collect about you or that you provide to us, including any Personal Information, to present our Platform and its contents to you, to provide you with information, products or services that you request from us, and to fulfill any other purpose for which you provide the information. If you purchase products or services, we may transmit your Personal Information to payment processors. We may also use your Personal Information to notify you about changes to our Platform or any products or services we offer or provide through it and to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection. We may also use the information that you provide in any other way that we describe when you provide the information and for any other purpose with your consent.

We may use your Personal Information for any permitted marketing purposes. This may include (1) processing and analyzing collected information to create other descriptive or predictive data; (2) transferring collected information, processed information, or descriptive or predictive data to another user, website or other third party; (3) allowing participation in interactive features of the Platform; (4) using User Contributions to rate features, products or services; or (5) creating affinity-based groups of users.

We retain your Personal Information while you are using the Platform to improve your use of the Platform. Once you are no longer using our Platform, we will store your Personal Information for so long as we may need it to answer questions about the products or services that we provided, or to comply with the recordkeeping requirements of applicable law.

DISCLOSURE OF YOUR INFORMATION

We may disclose your Personal Information for any permitted marketing purposes. This may include (1) disclosing collected information, processed information, or descriptive or predictive data to another user, website or other third party; (2) disclosing User Contributions to rate features, products or services; or (3) creating affinity-based groups of users. We may also disclose your Personal Information for any other purpose disclosed when the information is provided, and for any other purpose with your consent.

We may pseudonymize some of your Personal Information so that it can no longer be attributed to you without the use of other separately maintained information, or convert or combine some of your Personal Information into de-identified or aggregated data that does not disclose any of the Personal Information of any individual user. We may disclose any such pseudonymized, de-identified or aggregated data without restriction.

Some of the information that we collect from cookies, web beacons or other embedded code relates to your personal use of the Platform and allows us to store information about your preferences, speed up your searches and recognize you when you return to our Platform. Other information that we collect from cookies, web beacons or other embedded code is not tied to your Personal Information and enables us to estimate our audience size and usage patterns. This traffic data may be shared with third parties without restriction.

We may disclose Personal Information to our subsidiaries and affiliates and to any contractors, service providers and other third parties who need to know such information to support our permitted uses of Personal Information. We may disclose such Personal Information to a buyer or other successor to our business in the event of a sale of equity or assets, reorganization, merger or a similar corporate transaction, and any due diligence review with respect to any such proposed transaction.

This Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.